Fonts.
Fascinated with them? Didn't notice them? Do they make a difference in what information is communicated to you?
I once worked with a graphic designer who stayed after every movie just to see the fonts that were used in the credits. It "helped her get ideas." Font styles change the way clothing styles change, it is as easy to recognize fonts from the 70's as easy as it is to recognize a pair of big bell blue jeans.
Research shows that we should think about our font choice because (like McLuhan said) "the medium is the message." Check out these links about fonts:
The psychology of fonts
A guide to choosing the right font
What the Purdue OWL has to say about fonts
Do you have a favorite font? Why?
